A Touch of Glass
Company: John Lewis Partnership
Impact: Corporate identity; Corporate responsibility; Innovation
Sponsor: Architectural Design Manager
Timescale: 3 years from concept to store opening
In 2005 John Lewis appointed architects to design and build a flagship store in Leicester city centre as part of a major development project to regenerate the city centre. The design brief was to create a unique and dramatic frontage for the new store reflecting the identity of the city of Leicester, which has a long and significant heritage in the design and production of textiles.
Business archives used by the team
- Original drawing of a textile design, 1803 (from the John Lewis textile archive)
Outcomes and business benefit
- The textile motif is a huge public relations asset. Customers have learned through local press and in-store about the archival inspiration behind the design.
- The adaptation of the original textile design and its reproduction on the glass cladding of the building communicates an innovative, distinctive and modern company identity.
- There was no cost associated with using in-house IP from the company archives as inspiration for the final design.
- The facade design reflects an aspect of local community history, as Leicester has long been associated with textiles, which helps bind the store to its locality.