Why Do Companies Manage Their Archives?
Growth
Using archives in marketing and customer relations increases brand knowledge and awareness. Archives also have direct commercial value. Rediscover authentic classic and vintage style, and repackage it for today’s market.
Differentiation
Every company is unique, with its own stories of achievement. Telling the story of your products and people through original archives can create loyalty and pride in your company.
Protection
The archive is the memory of the business. It holds knowledge and evidence which might otherwise be forgotten. Archives can provide evidence against lawsuits, trademark infringement, or assault on reputation. They are also a exceptional source of management information.
Corporate memory can reassure today’s employees that your company has already weathered uncertainties. Whatever your business, whatever your sector, keeping archives can capture today’s experience and knowledge for tomorrow’s management team.