The relevance of company history for marketing purposes is demonstrated in the current high-profile advertising campaign for Bulmers Cider, which has a tie-in with Facebook. The campaign harks back to the early days of HP Bulmer Ltd, which was established in Hereford in 1887. Percy and Fred are introduced to the public, in familiar terms, in the first stages of their entrepreneurship. The advert does not have room to state that their choice of cider-making was informed by their clergyman fathers specialist knowledge of apples and pears. From these modest beginnings, when investment amounted to a new cider press from France, Bulmers went on to become, at one stage, the worlds largest producer of cider.
For the Facebook link click here:
For a more detailed account of Bulmers history, try this link: