Detailed Case Studies

The following detailed case studies show how companies are using their archives creatively to support a range of business activity. Please contact The National Archives if you have a case study you would like to publish on this site: or telephone +44 (0)20 8876 3444

A Touch of Glass (John Lewis Partnership)
Corporate identity; Corporate responsibility; Innovation

City of Steel (Corus plc)
Corporate responsibility

Headline News (BBC)
Evidence and management information

History Wall (HSBC)
Corporate identity; Brand knowledge and marketing; Employee induction and engagement

London Fashion Week (Coutts & Co) *NEW*
Brand knowledge and marketing

Men-only Floral Print (John Lewis Partnership)
Innovation; Brand knowledge and marketing

New Formula for Beauty (Boots the Chemists)
Innovation; Brand knowledge and marketing

Picture of Health (BT)
Brand knowledge and marketing

Re-telling an Old Story (Boots The Chemists)
Employee recruitment and engagement; Corporate identity

Valuing our Past (Lloyds Banking Group)
Colleague advocacy and engagement; Corporate identity.

Whisky Galore (Diageo)
Brand knowledge and marketing

Word Power (Bogle-L’Ouverture Publications)
Corporate identity; Corporate responsibility